Tuesday, March 28, 2006

lest you think my life boring


MY WORLD WAS ROCKED TODAY- by my new toothpaste-I am not sure what possessed me to stray from my traditional gel, maybe the sparkly package with a diamond on it (I am always a sucker for sparkly things and diamonds)- Colgate Luminous- Paradise Fresh Flavor --
Let me extol it's many virtues--

1. TIP- no this doesn't squirt out in a usually worm shaped line- think cake decorating star tip- it makes putting toothpaste on your brush an artistic experience. (and you know for a cakemaster like me it makes brushing your teeth almost as fun and decorating a cake) So I think maybe I will like it as much as frosting???

2. COLOR-- I was unprepared for the silvery clear, sparkly lilac color that emerged when i squeezed for the first time-- All I know is any remnants that remain in the sink will be far less noticeable that the bright blue/green of other brands-- and thus give my bathroom the illusion of greater cleanness. I am hoping some of the glittery part remains- making my sinkle sparkle- no cleaning required...

3. LID- the clear lid covers a larger area- so any superflous gel doesn't jam up the tiny cap. Creating clean closure for even a sloppy squirter.

4. TASTE- I admit I was sceptical about the flavor paradise fresh- I tried to imagine at the store the taste of paradise. Although imagining my life in "family paradise" only included the flavors of sand, sweat, pool water-- and i doubt that combo would sell much toothpaste. So I decided they must have been marketing to "prekids paradise" which conjures images of fruity drinks, complete relaxation, and looking hot. I was pleasantly surprise by the flavor circus in my mouth- not fruity, not minty- the whole time you are brushing you are trying to figure out what paradise tastes like, and after the "main conflict", just as you are about to spit you finally reach a resolution you have never been to paradise but indeed this must be the flavor. what a glorious relaxation denoument as you realize you are in the paradise of oral health.

5. NOVELTY- yes- the novelty of all these factors elevates toothbrushing to a higher level- making it a more aesthetic experience.

So 2 thumbs up to colgate and the product development team for revolutionizing toothpaste in a single tube. I might not be able to handle such paradise every day- maybe i'll save it for special occasions.

8 comments:

  1. I'll have to get me some of this toothpaste!

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  2. Ooooh, 'sparkle' gets me every time! I may sideline my Crest vanilla mint for this one. (saw your reply on DYM regarding talking to the washer/dryer and the dishwasher--LOL!! I'm with you!) C

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  3. That was so funny! I might have to try some, but I'm sure that I'd be the lone convert in the house. The rest of the family is very loyal to their nasty Crest.

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  4. I may have to try it as well... although I LOVE my cinnamon flavor.

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  5. Its funny how people across the world feel the same about something so mundane and everyday like toothpaste! I have felt the same too many a times, but could not have expressed it as well!

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  6. Anonymous8:10 AM

    Les, you've convinced me! I feel like driving to Target right now, lol!!

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  7. Anonymous1:21 PM

    You are SO funny. I love your toothpaste asessment.

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